June 30, 2022

2024 College Recruiting Outlook Study

Brandon Labman
Brandon Labman
,
Co-Founder
February 21, 2024

Job Outlook for College Graduates to Hold Steady in 2024

In the midst of an ever-evolving job market, the 2024 College Recruiting Outlook presented by ROCS Grad Staffing, Michigan State University, and Drexel University, offers a comprehensive glimpse into the trends shaping the landscape for both employers and job seekers alike. Stuart Mease, Director at ROCS Grad Staffing, provides valuable insights into the shifting dynamics of employer preferences and recruitment strategies.

Mease highlights the rise in acceptance of non-degree credentials by employers, stating, "Employers are increasingly recognizing the value of alternative credentials beyond traditional degrees." This shift reflects a growing acknowledgment of the diverse skill sets and experiences that candidates bring to the table, beyond what is captured by a formal education.

Murugan Anandarajan, PhD, of Drexel University, who was a coauthor of the report with Michigan State’s Phil Gardner, PhD, also added “2024 is a year of significant opportunities for college graduates. The report highlights the growing emphasis on practical skills and experience over traditional academic qualifications. This trend opens new pathways for graduates, encouraging a more diverse skill set and adaptability in their career journey.”

Mease sheds light on the slow adoption of AI in the recruitment process, noting, "There has been a slow adoption by recruiters to use AI in the sourcing process for potential candidates." Despite the potential benefits of AI in streamlining candidate sourcing and improving efficiency, concerns about bias, privacy, and unfamiliarity with AI tools have hindered widespread adoption among recruiters.

At the time of the report, the U.S. economy continues to show resilience with jobs data consistently surpassing expectations, easing concerns of a looming recession. This economic strength has translated into an increase in demand for college graduates, with the number of employers seeking college graduates and their appetite for Bachelor's degrees increasing year over year.

In summary, the 2024 College Hiring Outlook paints a complex picture of the job market, with employers embracing non-traditional credentials while remaining cautious about adopting AI in recruitment. Despite uncertainties, the prospects for college graduates remain promising. As the job market continues to evolve, staying informed and adaptable will be key for both employers and job seekers navigating this dynamic landscape. 

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