About the Role:

In this role, you'll be responsible for building relationships and increasing visibility in the senior care industry. You'll connect with hospitals, skilled nursing and rehabilitation facilities, assisted living communities, hospice organizations, and other key partners to drive client and referral growth.

This position requires a mix of personal outreach, community engagement, and creative communication to strengthen partnerships across a defined Northern Virginia territory. While much of your time will be spent in the community, you'll also collaborate closely with the internal team, including the Owner, Care Coordinator, and Nursing Director.

Responsibilities of the Community Liaison:

Develop and maintain strong relationships with referral sources, including hospital case managers and senior care facilities.
Create and execute a weekly plan for outreach activities and visits.
Educate potential partners on available home care services.
Track outreach efforts and maintain accurate records of interactions.
Coordinate follow-up efforts with the internal team.
Represent the company at industry events, meetings, and community functions.
Plan and host engagement events for referral sources and senior care professionals.
Manage and maintain the company’s presence on Facebook, Instagram, and LinkedIn by creating engaging content.

Who You Are:

Entrepreneurial and driven to succeed.
Comfortable initiating conversations and building relationships.
Strong in networking, customer service, and communication.
Highly organized and able to manage multiple priorities.
A collaborative team player with digital fluency in social media, Microsoft Word, Excel, and Outlook.